Horticulturist and wellness and nature advocate Ellen Mary has spent the last few years dividing her time between Norwich and Charlotte in North Carolina. Here, she explains what has led her to opening a floral design studio Stateside – with a distinct nod to both her favourite cities
Can you remind readers who you are and what you do?
I’m Ellen Mary – a gardener, floral designer, and passionate advocate for nature and wellness. My entire career in horticulture and media has been about helping people connect with the natural world. Over the years, I’ve had the pleasure of hosting radio shows, appearing on television in both the UK and USA, authoring two books, and speaking at events around the world – all with one goal: to encourage people to experience the joy and healing power that comes from plants and gardening.
We last featured you three years ago when your book, How to Grow a Garden, came out. What’s been happening in your life since then?
Since my last book, it’s been a fun journey! I’ve continued speaking and working to promote wellness through nature, and I’ve also dived deep into floral design. Life has taken me across the Atlantic more frequently, and it’s been about work and personal balance. I’ve had time to be more creative and move forward with my dream of having a floral design studio which is an evolution of everything I love – plants and storytelling through flowers.
What has led you to falling in love with floral design?
Floral design feels like a creative extension of gardening. While gardening is about nurturing life and watching it grow, floral design captures a moment in time. I’ve enjoyed every aspect of my career so far but the one thing I felt was missing was the ability to let some creative juices flow. I fell in love with the artistry design, and I have always been inspired by how flowers bring joy, wellness and connection.
And what’s the meaning behind the name, Queen and Fine?
The name Queen and Fine is a celebration of my two favourite cities – Charlotte in North Carolina (known as the Queen City) and Norwich in Norfolk (known as the fine city). The name also represents femininity, empowerment and beauty. Together, they capture the essence of what I want to bring to floral design – natural beauty and artistry.
How do you manage to divide your time between the US and the UK, and how do Charlotte and Norwich compare when it comes to all things floral?!
It’s definitely a balancing act, but one I’m grateful for. I’m good at both going with the flow and being organised! Charlotte and Norwich are very different but equally inspiring. Charlotte is a growing, vibrant city but still with Southern charm and Norwich is full of history, creativity and elegance. Each city brings its own character to my work. I love drawing inspiration from both – the tradition and texture of Norwich, and the energy and colour of Charlotte.
Where can people find out more about Queen and Fine?
You can explore Queen and Fine via queenandfine.com and follow on Instagram @queenandfine. There’s a lot to share and it is a new account so all new followers are very welcome. Can’t wait to build a new floral community.
What are your hopes and dreams for your new venture?
My dream is to create florals that leave a lasting impression, to collaborate with other artists and brands, and to keep spreading the message that nature and wellbeing are deeply connected. I’d like Queen and Fine to grow into a floral studio that not only designs beautiful arrangements for individuals, events and weddings but to also spread joy in communities that may not usually be able to afford flowers. Ultimately, my own flower farm is the goal.
Visit queenandfine.com and follow on Instagram.
Featured images – supplied
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