Best friends Amy Bobbins and Kerri Worrall are co-founders of eufloria no-alcohol, sparkling botanicals drinks designed for body, mind and soul. Here, they explain how their breast cancer journeys have led them to launching the business
Who are you both and what do you do?
Amy Bobbins and Kerri Worrall – best friends and both self-employed mums of three. Amy is a personal trainer and fitness instructor, and Kerri is a PR consultant.
What has led you both to starting eufloriaTM Drinks?
Fun has always been at the forefront of our friendship – having met later in life and both sharing a positive outlook, we naturally migrated towards each other’s ‘radiator’ or ‘ray of sunshine’ energy (as we have recently been described). We’ve shared many funny (laughing ‘til our bellies hurt) nights / girls trips making the most of life with a good few Glitter Balls thrown in for a bit of extra sparkle.
So, when life gave us lemons, we took the saying literally and made lemonade…sort of…eufloriaTM began as a shared journey as we looked to turn a negative into a positive after both overcoming breast cancer. We have been each other’s cheerleaders throughout some of the hardest seasons life has hurled at us… and this is our way of making something super special out of that darkness.
Our idea was inspired directly by our experiences of diagnosis, treatment, and recovery. Anyone who has been on the cancer journey will know that it forces you to reassess everything, especially your relationship with alcohol. We were both advised to cut back to support long-term health. Emotionally, too, we wanted to give our bodies the best chance to heal. But giving up or reducing alcohol was easier said than done. Many of the alcohol alternatives we tried were either sugary, artificial, or simply unappealing. Plus, we both really enjoy having the odd drink.
Nothing felt indulgent, elevating, or genuinely good for us. There was nothing that captured the “feel-good” moment without compromising on taste, health, or sophistication. So, when we couldn’t find what we were looking for, our conversation turned to whether we could try to create it for ourselves.
Following a chance encounter with a herbalist of 40 years’ experience, many hours of recipe development in our home kitchens, and finding a local distillery that was willing to help us bring our idea to life, we are finding it a little surreal, to say the least, that we are now selling a range of three botanical sparkling drinks!
It is also a huge privilege that – through the profits from our sales – we get to raise money for Little Lifts, a Norwich based breast cancer charity that is very close to our hearts and of which we were both beneficiaries.
What were you doing before (or what do you do alongside)?
We’ve been developing our recipes for the past 18 months, fitting it in alongside our ‘day jobs’. We registered the company only six months ago and have no plans to give up our day jobs just yet, but we have been amazed at how eufloriaTM has taken off and the incredible support and enthusiasm we’ve received from our community.
How would you describe the range of drinks?
eufloriaTM is born from pure botanicals and herbs, not commercial extracts. We infuse, distil, and decoct fresh and dried herbs and spices to capture their natural goodness and beneficial bioactive compounds. The result is a sparkling botanical drink that’s as pure as it is beautiful — with no sugar and no junk.
Our blends – Activate, Energise, and Restore – are designed to do more than taste good; they support health and mood in ways backed by herbal tradition.
Every ingredient is chosen with intention – not only for its functional benefits, but also for its suitability for women’s health, by, for example, ensuring we avoid botanicals that may interact negatively with common cancer-related medications. With every sip, you’re joining us in celebrating nature, wellbeing, and the simple joy of feeling good — naturally.
The three flavours are:
Activate – Awaken your senses
Bold and spicy thanks to the natural chilli peppers – a great way to kick start your day in the morning. Vibrant saffron, hints of soothing lavender and warming cardamom create a fragrant, uplifting aroma. A touch of sweet, earthy liquorice rounds out this uniquely invigorating blend.
Energise – Celebrate life
Zesty ginger meets aromatic rosemary in a refreshing, harmonious herbal blend. Sweet liquorice adds depth, making it the perfect drink to enjoy with friends or for a ‘pick me up’ to combat the mid-afternoon slump.
Restore – Your Moment of Calm
A refreshing, cooling hint of natural mint. Delicate chamomile and lavender, traditionally used for calm and relaxation, create a gentle, aromatic floral touch.
Warm cardamom adds depth, while dandelion leaf brings a fresh herbal note. Sweetness from liquorice adds to this relaxing blend — perfect to savour at the end of the day.
Where are eufloria drinks stocked?
Currently they are available to order directly from us (find us on social media) and we can deliver to people local to Diss. But from January we are very excited that we will be stocked at the Norfolk Food Hall at the Norwich Showground and hope to announce further retail partners in 2026.
Are you planning to add to range in future?
Yes! We already have some exciting new ideas in the pipeline – but we’re keeping them close to our chests for now. We kept the development of our initial three drinks secret for so long that we are only just getting used to talking about them!
Neither of us have any prior experience in the food or drink industry and it’s been a huge learning curve, so we want to find our feet with our range of three first before turning our attention to new recipes.
We are here to spread sparkle, spark joy and build a community that feels like the group chat you never knew you needed, supportive, sparkly and full of goodness. We are creating a No Junk Revolution and we can’t wait to see where our adventure takes us.
Find @eufloria_drink on Instagram and @eufloria on Facebook.
Featured images of (left to right) Amy Bobbins and Kerri Worrall – supplied
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