Carol Robinson is the owner of One of a Kind Club, selected as a SmallBiz100 winner for this year’s Small Business Saturday UK campaign. Ahead of her ‘positive dopamine’ jewellery making a stand in Jarrolds tomorrow (Saturday December 2), she explains what it all means
One of a Kind club has been selected as one of the nation’s 100 most impressive small firms by the Small Business Saturday UK campaign, as it kicks off its second decade in the UK. One of a Kind Club is a contemporary jewellery brand aimed to inspire confidence and celebrate uniqueness through fun statement pieces and was founded by Carol Robinson in 2019. Following a nationwide search, it has been chosen as part of this year’s SmallBiz100 line-up, which showcases a line-up of 100 of the most inspiring independent businesses from across the nation.
Small Business Saturday will return on 2 December 2023, with a mission to support and celebrate the UK’s 5.5 million small businesses. With small firms facing huge challenges due to the cost-of-living crisis, the campaign is more vital than ever as it moves in to its second decade in the UK.
Carol says: ‘I’m honoured to have been selected as one of the #smallbiz100 2023 winners – having left the corporate world and followed my dreams to be a confidence inspiring jewellery brand, it’s huge for my business and shows the growth and success of the company.’
One of a Kind Club was profiled by the campaign in September as part of the 100-day countdown to Small Business Saturday UK. ‘It’s fantastic to celebrate One of a Kind Club as part of this year’s campaign,’ said Michelle Ovens CBE, Director of Small Business Saturday UK. ‘The impressive small businesses featured in this year’s SmallBiz100 sum up the phenomenal contribution that small firms make to our economy and local communities.’
Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities.
The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.
On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent boutiques and eateries to small service and b2b based businesses like wholesalers and digital marketers. Many small businesses take an active role in promoting the day by hosting events and offering promotions.
Over the time the campaign has run in the UK it has engaged millions of people each year and seen over billions of pounds spent with small businesses across the UK on Small Business Saturday.
Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on social media platform X (formally Twitter), with the Prime Minister and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.
Small Business Saturday UK takes place on December 2. Visit smallbusinesssaturdayuk.com. To mark the occasion, Carol will be flying the flag for Norfolk and having a celebration in store at Jarrolds department store as part of Jarrolds Store Folk, where One of a Kind Club has a pop up store on the ground floor.
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