Adam Spaul is the Director of Adam From Home, the homeware and lifestyle store which opened last summer at The Forum in Norwich. Here, Adam explains why the space has been transformed with educational toys in time for the Norwich Science Festival
We are called Adam From Home, a homeware and lifestyle brand selling everything from furniture to home accessories , kids toys, gifts, pet products, and an interior design service which is how our company began, our ethos is “making beautiful living accessible to everyone” therefore we change our collection every 3 months to reflect the latest seasons trends colours, styles and in demand products at the best value prices.
We spent the first 4 years of the company doing pop-ups and markets around Norfolk and in Norwich and during Christmas 2024 we spent 2 months on a pop-up shop inside the forum so when we were offered the opportunity to open a store there we naturally felt it was the best step in our growth to showcase our full range of products as well as be at the heart of the community which felt very important to us.
We opened officially in July 2025 and have since grown slowly to extend our range and offering which has had a positive response with customers often exclaiming there’s always something new to see every time they come in and our products are very unusual to Norwich and they appreciate being able to find something different to other stores in Norwich as we get a lot of inspiration and source many of our products from London.
We love the diversity of Norwich and the range of customers we receive, the creativity of the students and young people and also the pride in their Norwich heritage of our older customers it can be quite challenging catering for so many walks of life but we try to ensure that we have something for everyone and become a one stop shop for everyone’s needs. We work closely with lots of local creators and makers to also give them space in our store to showcase their products and be featured alongside reputable national brands as well as partnering with local charities such as Norwich Pride.
Our store is set to be completely transformed for the Science Festival at The Forum, with ranges of educational science kits and toys for all ages, fossils, dinosaurs plushies designed by the palaeontologists from the London Natural History Museum, books for all ages, NASA space products and robots from the London science museum. There will be instore demonstrations, give aways, discounts, and a real opportunity to find some fun and unique products for science and natural history enthusiasts.
All these products will be available to order online for home delivery or instore collection plus over 2000 other home, furniture, gifting and lifestyle products on our website, adamfromhome.co.uk, including previews our new spring and summer range featuring the latest trends in beautiful new colours, patterns and styles carefully curated for customers to create these trends at home at the best value prices.
This spring we are excited for vintage florals and hand painted stripes in greens, yellows, reds and pinks which will be launching instore at the end of February after the science festival including our new furniture range.
Adam From Home, The Forum, Millennium Plain, Norwich, NR2 1TF. Visit adamfromhome.co.uk. Also, visit the Norwich Science Festival.
Featured image of Adam Spaul – supplied
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