Norfolk business owner Rechenda Smith has launched a free challenge to help businesspeople in Norfolk and Suffolk get fit this summer. Here she explains how she has made it her mission to get fit – and for others to get involved, too
Rechenda Smith, founder of Nurture Marketing, is teaming up with health coach Ollie Matthews from OJay Health, and Barnham Broom, to encourage people to walk, jog or run their way to better health. From today (June 1) until the end of August, they will track the number of kilometres participants clock up every week to create a league table – and are challenging people to clock up as many kilometres as they can in the next three months to help level up their health and well-being.
Rechenda, her founded her Norwich-based marketing business a year ago today after 20 years of working for other people, says: ‘When I first set up Nurture Marketing, I put on two stone really quickly. I was heads-down in work, eating copious amounts of business buffets and fast food. I’d stopped exercising, became lethargic and was suffering with insomnia.’
In January, she made it her mission to get fit again. ‘I started running. Well, I say running, but it was more of a very slow jog. Still is! But I noticed the benefits straight away. Five months on, I’ve lost that two stone and look and feel better than ever. I have renewed focus in all areas of my life. That’s why I set up #FitForBusiness – a fitness challenge for the East Anglian business community.’
Rechenda has already run the Norwich 5k Race for Life at the Norfolk Showground and is aiming for her first 10k next month. She also does weights and run training five days a week – and has ditched the six-pack of scones for veg, protein – and calorie/macro tracking.
Sarah Jones, Business Development Manager at Barnham Broom, adds: ‘We were more than happy to collaborate on this health project for the region. Nutrition, fitness and sleep is so important to running a business and we have many members of the business community who use our facility.’
Participants can join anytime during the 12 weeks, the challenge is free to join, and the idea is to compete as individuals. Rechenda and the team will add the number of kilometres participants complete weekly to create a league table and, by the end of the three months, the top three people who have put in the most kilometres will receive prizes from Nurture Marketing, OJay Health and Barnham Broom.