Simply Roasted Crisps, made in Norfolk, is up for two Business Awards next month. Customer Service Champion Juliet McKenna shares the story of the company’s proudly vegan product
What is the background to Simply Roasted Crisps?
Simply Roasted Crisps emerged from a vision for creating a snack that marries indulgence with health. Our journey started with a commitment to transforming the humble potato crisp into a guilt-free delight without compromising on taste.
Has the team has got plenty of years’ experience in the business?
Yes, the Simply Roasted Crisps team has extensive experience in the snack industry. Even with the small team we have our collective expertise spans more than 200 years, with each team member contributing valuable insights gained from working in various capacities within the food industry.
What makes Simply Roasted Crisps different from the rest?
What sets Simply Roasted Crisps apart is our dedication to innovation. We have a bespoke crisping process, backed by many patents, which reduces fat content by 50% without compromising on taste. We offer one-of-a-kind potato crisps that are not just better for you but are also incredibly tasty.
Are all the products vegan?
Yes, all Simply Roasted Crisps are proudly vegan with no artificial ingredients. We are also gluten free, 25% less salt, under 99 calories and as mentioned before 50% less fat. We believe in creating snacks that are not only delicious but also inclusive and mindful of various dietary preferences.
Where is the factory based? And are the ingredients locally sourced as much as possible?
Our factory is in Norfolk, in a village called Little Melton just south of Norwich. We prioritize sustainability, and while not all ingredients are local, we make a conscious effort to source locally whenever possible, particularly our potatoes.
What does it mean to be nominated in the Broadland and South Norfolk Councils’ Business Awards?
Being nominated in the Broadland and South Norfolk Councils’ Business Awards is a tremendous honour. It recognizes our dedication to innovation, and contribution to the local business community. This nomination inspires us to continue pushing the boundaries of what’s possible in the snack industry. We are grateful for the acknowledgment and see it as a testament to the hard work of our team and ongoing efforts to redefine snacking through our unique crisps.
Where can people grab hold of a packet?
Simply Roasted Crisps are available at various retail locations, including Waitrose, Ocado, WHSmith and numerous delis and farm shops. Additionally, you can find us online, making it convenient for our customers to enjoy our crisps wherever they are.
Any plans for 2024 you can share?
While we’re always brewing exciting ideas, we can’t unveil all our plans just yet. However, we’re committed to continuous innovation. Expect new flavours, engaging campaigns, and perhaps a few surprises in 2024!
Featured image of the Simply Roasted team in Norfolk – supplied