Mike Chappell is the owner of The Apiary Coffee House and Grocer in Harleston, South Norfolk. Here he explains why he is offering a green alternative to Black Friday – and will donate a tree with each order
Unless you’ve been on a desert Island for the past fortnight, you’ll be aware that today (Friday November 26, 2021), is more commonly known as ‘Black Friday’. A celebration of shopping with the aim of boosting retail sales before Christmas, Black Friday is traditionally about heavy discounts and excessive consumerism.
But not at The Apiary Coffee House and Grocer in Harleston, South Norfolk. Owner Mike Chappell has decided to make this a GREEN Friday by donating a tree for every order they receive from today (November 26) until December 11, 2021. And over ‘Green Friday’ weekend itself, The Apiary will also give a 20% off voucher to everyone who orders, to be redeemed during their next visit to The Apiary in person, or via their website.
‘Big discounts can lead to increased sales, but the bottom line is you’re making a smaller profit. For small, local, independent businesses, who are already struggling after the events of the past two years, this isn’t as positive as it might seem,’ Mike says.
‘Many Black Friday purchases end up in landfill, and customers who come for the big discounts are often shown never to return. We wanted to do different and encourage people to return to us after ‘Black Friday’, as well as doing something positive for the environment. Hence ‘Green Friday’.’
‘We’re proactive in the community, and as a coffee shop and greengrocers that prides itself in sourcing most of its products from with a 35-mile radius, Green Friday fits our philosophy much better.’
All orders placed in person or online at apiaryharleston.co.uk from 9am on Friday November 26 to Midnight on Saturday December 11, will sponsor the planting of a tree, via Just One Tree. Until Midnight on Sunday November 28, all orders will additionally earn the customer a 20% off voucher for their next order or visit to The Apiary, online or in person.
Featured image: Mike Chappell, owner of The Apiary (picture credit: (@the_apiary_harleston)