David Robertson is the MD of JADER Ltd, the South Norfolk-based software house which has been a key partner of Folk Features for nearly two years. Here, the mental health awareness advocate explains what he does – and introduces one of his clients
Can you remind people what you do/what JADER Ltd does?
I am a computer programmer. I work with complex coded solutions and make them consumable by my customers or their administrative staff. I interpret what they tell me they want and produce what I think they need as a solution. I am as truthful as I can be in my delivery. Often, defining software within a conversational framework is not very easy. JADER Ltd has got a pedigree of producing solutions since 2015 when it began trading. It is the continuance of a self-employed version of my business which was David Robertson trading as D.A.R. Enterprises. JADER Ltd has me at the helm with many years of coding experience.
How do you help your clients?
My method of communication is always honest, whilst being diplomatic. I listen to my customer’s concerns, whether in an email communication or online video call, and address them as best I can with my knowledge and understanding of business. I have two degrees which prove that I have an aptitude for working with computers and solving problems with that usage. I have an HNC Certificate in Business Management which has established my knowledge of running a business. I use the knowledge gained in attaining these certificates to the best of my ability to support my customers and develop strategies for success that give them confidence in my abilities.
What are your goals for your business in 2024?
- I would like to grow the Microsoft 365 subscription basis of my business.
- The Buku Platform which has been developed is three years old, and I would like to bring in more customers to use it. The platform can host Data in Data out applications in a Dashboard type of application. The Data in Data out aspect is highly customizable and gives the customer a very good basis for leveraging a long term usage of a bespoke platform. The initial investment can be spread over a long term to bring the cost down.
- I would like to leverage the usage of freelancers to expand the website design area of JADER Ltd, mainly in the WordPress area.
- And I would like to re-enforce the relationship between JADER Ltd and existing customers and see if we can develop more software together and harden the software we already have in place.
Peter Lawrence is the Founder of award-winning outsourced HR business Human Capital Department, based in King’s Lynn:
Who are you and what do you/your business do?
My name is Peter Lawrence, I am the founder of Human Capital Department and we provide HR support to SME businesses and Not For Profit organisations across East Anglia.
How has JADER Ltd helped you and your business?
David at JADER Ltd has helped us develop some exciting online tools including an HR Toolkit, and Employee Engagement Survey Tool which have enabled us to provide automated solutions for our clients.
What are your goals for your business in 2024?
2024 is proving to be a tough year but our goals and to survive and grow – what does not kill you makes you stronger is our mantra! We will help our clients “do the right thing” by staff plan for longer term growth in the years ahead.
Visit JADER Ltd and Human Capital Department.
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