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Sammy the Reindeer Trail – Ipswich Town Centre

December 7, 2023 - December 31, 2023

A family-friendly festive trail around Ipswich Town Centre featuring Sammy the Reindeer involves downloading a map from the Ipswich Borough Council website and using it to visit shops around the town to obtain a letter in each to spell out a phrase.

Thanks to smartphones there is also an extra virtual bonus to be enjoyed at the end of the trail as a QR code at the Town Hall reveals an app showing Sammy the Reindeer on the steps of the Cornhill for a photograph before clever Augmented Reality (AR) sees Sammy flying above the Cornhill, and, if followed there is another Sammy projection to be seen from Lloyds Avenue.

Sammy the Reindeer Christmas Adventure will run from 7 until 31 December for families to enjoy over Christmas. To download the trail map visit: Sammy the Reindeer Trail | Ipswich Borough Council


December 7, 2023
December 31, 2023


Ipswich Town Centre
Ipswich, Suffolk United Kingdom + Google Map